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Coming to America: LeEco to formally launch US presence in October
June 08, 2025
If there’s a company you should be watching right now, it’s probably LeEco. Previously referred to as the “Netflix of China,” media outlets are now starting to call it the “Google of China.” Although the company had its humble roots in video streaming, they quickly expanded their services to include automated cars, Android-powered bikes, smartphones, and navigation technology. And they’re coming to the US.
LeEco actually already has a physical presence in the US. They recently opened up aNorth American HQ in San Jose, and then they purchased48.6 acresof undeveloped land from Yahoo in Santa Clara for further expansion. Indeed, the company has unabashed plans for totalworld domination, and their CEO caused some waves by trashing Apple and calling them “outdated.”
However, LeEco is far from a household name in the states. Most Americans not keeping a keen watch on the tech industry may have never even heard of them. The biggest action they’ve made so far in the US is purchasingVisio, which is puts them into a position to have firm footing in the US television market.
Today, however, we learned that LeEco is getting ready to make their big push in the states. An invitation has gone out revealing that October 19th will be the day the company hosts an announcement event in California. It’s believed that this will signal their formal launch into the US market.
This will be interesting. TheirLePro3, for example, just released in China a few days ago. The slick-looking device has a Snapdragon 821 under the hood powered by 4GB of RAM (6GB on the premium variant), making it relatively competitive with most modern flagships. Except it sells for $269 instead of $600-$900.
What do you think about LeEco arriving in the US? Let us know your opinion in the comments below!
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