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Do you have a broken Instagram-connected app? Here’s why
August 13, 2025
TheCambridge Audio Analytica scandalhas brought massive amounts of heat down onFacebook, but so far the backlash hasn’t affected the two major brands that the social media giant owns:InstagramandWhatsApp.
In a likely move to stay ahead of the game, Instagram decided late yesterday, without any warning, todrastically limit third-party appsthat use Instagram APIs to access your account information. Instagram didn’t remove API access entirely, but simply reduced the amount of requests apps can make to four percent of the original limit — from 5,000 to 200 calls per user per hour. The result is a lot of broken Instagram app problems around the world.
To be clear, this API limitation does not affect the main Instagram app. Nothing has changed there — at least not yet, anyway. What this change does affect is the dozens of extremely popular apps that use Instagram data through the openly-available Instagram APIs. An example would beReports Plus, which is a paid service that gives users precise analytical data about their Instagram followers.
Unfortunately for third-party apps like Reports Plus, Instagram limiting API access came without any advance notice, which created a customer service nightmare for a lot of developers.
An anonymous developer who uses Instagram APIs said, “Instagram’s lack of communication is frustrating to me because now I’m scrambling to update my apps and dealing with loads of unhappy customers. If I had had a month to prep for this, I could’ve tweaked things so that limit was harder to reach. I’d be more frugal with my requests. What happened is all of a sudden, I’m getting dozens of emails, DMs on Instagram, with people saying the app’s not working.”
Further frustrating matters is the fact that Instagram hasn’t made a statement about the change in policy. No warning prior and no discussion afterward creates a pretty hostile environment for developers who depend on Instagram for their apps’ success.
This isn’t the first time Instagram has drawn the ire of app developers. In 2015, the companyshut down its feed API, which enabled developers to create Instagram app clones. Instead of downloading the official Instagram app, you could download a third-party app that let you scroll through your feed like usual, but using a different UI experience. Instagram claimed not many apps used the feed API, so its removal would have little impact. However, what most likely really happened is that third-party apps don’t earn Instagram ad revenue, so they had to go.
Since the company is mum so far on yesterday’s API change, there’s no telling how long it will be before your third-party apps get full functionality again. In the meantime, the best thing you can do is limit your use of the apps so you are making fewer API requests and will thus be less likely to see an error message.
NEXT:How to tweak your Instagram privacy settings
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