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Google accused of tracking Incognito mode data, facing class action lawsuit
July 24, 2025
A class action lawsuit against Google was filed on Tuesday. The plaintiffs are upset that the company is allegedly tracking their browsing habits during private browsing sessions in Incognito mode.
The class action, which was filed in the District Court of Northern California, accused Google of tracking and collecting browsing history without gaining permission from users, as reported byZDNet.
The class action against Google
The suit cites explicitly the company tracking users while they’re browsing inIncognito mode. It claims “millions of individuals” are affected by Google tracking them without their knowledge.
Google is accused of collecting browsing data and other information through services like Google Analytics, Google Ad Manager, and other places. The Google Sign-In button for websites is also mentioned in the class action against Google.
The suit alleges that anyone who visits a webpage or opens an app that uses Google’s services sends personal information to Google’s servers. The plaintiffs also claim that Google doesn’t require websites to disclose that this is happening, whether the user is using private browsing or not.
“Google’s practices infringe upon users’ privacy; intentionally deceive consumers; give Google and its employees power to learn intimate details about individuals’ lives, interests, and internet usage; and make Google ‘one stop shopping’ for any government, private, or criminal actor who wants to undermine individuals’ privacy, security, or freedom,” the class action reads.
The plaintiffs are seeking a rather large sum of $5,000 or three times the actual damages, whichever is greater, per user.
Anyone with anAndroid devicethat viewed a website page containing Google Analytics or Ad Manager in private browsing mode on that device will be eligible to take part in the class action lawsuit. Additionally, the users with a Google account who accessed a website with those services on non-Android devices in private browsing mode will be able to participate.
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