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Google captures 10% of premium smartphone segment in India with Pixel
July 10, 2025
According to Counterpoint Research, Google has captured a 10% share of the premium smartphone segment in India with the Pixel and Pixel XL. The premium smartphone segment is defined where the smartphone is priced over ₹30,000 ($440).
Google shipped 33,000 units of Pixel to India as of October end after launching earlier in the month, becoming the number 3 player for the month. However, per the report, Apple continues to maintain a clear lead in this segment with around 66 percent of the overall market share, followed by Samsung with around 23 percent share.
Google has been running a 360 degrees advertorial campaign in major cities across India as well as heavy spends on digital and print. The company offered no-cost EMIs for buying Pixel devices from both online and offline stores, cashback for HDFC Bank card holders, as well as an exchange program and extra discount on Flipkart.
Of course, theSamsung Galaxy Note 7fiasco aided the numbers for Google. The expected launch of the device in October never happened, leaving a void in the market for other flagship smartphones.
Mind you, the report is based on units shipped, and not necessarily sold. The idle inventory with the retailers too is counted towards the number. However, with heavy spends on marketing and generally positive reviews all around, Google is likely to maintain the market share, if not extend it in the quarter.
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