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Google will soon let users livestream games through mobile search results
July 03, 2025
Back in November Google announced a new way totest drive applications before installing themto your mobile device. All you need to do is perform a Google search for the app on your smartphone, click on the app listing in the search result, and you’ll be able to ‘stream’ it without having to install it. Today Google hasannouncedit’s doing something similar for Android games.
Users will be able to test drive games from mobile search results through a new ad format called Search Trial Run Ads. If you’re on a steady Wi-Fi connection and perform a Google search for a certain Android game, you’ll be able to click on thetry nowbutton next to theinstallbutton. Once the game starts up, you can play it for up to 10 minutes just like you would if it were installed on your device. If you decide the game is worth a download, just click on the Google button in the lower left corner and install it from there. It’s really that easy.
Google has also announced that thanks to the Video Recording API, users will soon be able to live stream gameplay in real time to YouTube. Back in October the companyannouncedthat Play Games would allow users to upload gameplay after the fact, but now a livestream option has been added. Google says this new live-streaming to YouTube feature will begin rolling out in the coming months.
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