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HUAWEI wants to overtake Apple within the next two years

August 20, 2025

Richard Yu, CEO ofHuawei‘s consumer business group, has said that he wants HUAWEI to be the second biggest smartphone manufacturer in the next two years.

Speaking toReuters, Yu said: “We are going to take them (Apple) step-by-step, innovation-by-innovation,” adding, “there will be more opportunities. Artificial intelligence, virtual reality, augmented reality.”

HUAWEI P9 launch event

HUAWEI is currently the third biggest smartphone manufacturer behind Apple and front-runner Samsung. According todata from research company IDC, HUAWEI shipped 33.6 million smartphones in Q3 2016, giving it a 9.3% market share.Appleshipped 45.5 million and holds a 12.5% market share, while Samsung shipped 72.5 million units, with a 20% overall market share. Earlier this year, Yu said that he believed HUAWEI could be thenumber one manufacturer within five years.

WithSamsungcanceling its major phablet of the year, theGalaxy Note 7, and the lukewarm response to Apple’s iPhone 7 and iPhone 7 Plus contributing to a -5% drop in Apple’s smartphone shipments compared to Q3 last year, HUAWEI could take advantage of competitor’s shortfall to secure some new followers. HUAWEI unveiled its latest smartphone, theHUAWEI Mate 9in Munich yesterday, alongside aPorsche designed variantof the same device.

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For an in-depth look at2016’s smartphone landscape by the numbers, head to the article at the link. Do you think HUAWEI will pull ahead of Apple in the next two years? Give us your thoughts in the comments.

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