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It’s not a phone, it’s a Galaxy: Samsung’s latest ads take it to Apple
June 03, 2025
One of the big secrets behind Apple’s considerable mobile success is the Cupertino company’s marketing department, which coined the iconic “if it’s not an iPhone… it’s not an iPhone” phrase and transformed what mobile technology marketing should be like. In its latest ads, Samsung has sought to follow suit, with three ads showing off key unique selling features of the newGalaxy Note 5andS6 Edge+that aren’t possible with theiPhone.
The new adverts all have the same tag line “It’s Not a Phone, It’s a Galaxy” and if there was any doubt about Samsung’s intentions with the adverts, each one features theiPhone 6attempting (and failing) to do what the Galaxy smartphone pictured does. From wireless charging to an immersive dual edge display and the wide support forSamsung Pay, the adverts are certainly different to what we’ve seen from theKorean manufacturerin the past.
Here’s the three short adverts:
Naturally, these adverts are designed to showcase the key features of all of Samsung’s new flagship Galaxy devices and for the most part, they certainly seem to deliver. If you were a consumer watching any of these, it would be immediately clear that theiPhonedoesn’t support wireless charging andSamsung Payis more widely accepted thanApple Pay.
The question remains whether this is enough to convince die-hard iPhone users to switch over but even if these adverts don’t work,Samsung’s trial programmight yet persuade some users. What do you think? Do these adverts make you want to buy a Galaxy such as theGalaxy Note 5,Galaxy S6 Edge PlusorGalaxy S6? Let us know in the comments below guys!
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