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LG appoints new CEO to revitalize its mobile business
July 03, 2025
Despite releasing some very capable hardware this year,LG’s mobile divisionhasn’t been performing particularly well lately. Although theV20looks to beoff to a strong start in the US, the launch of theG5earlier in the year saw a23 percent drop in mobile salesin the previous quarter, which is pretty much a full blown disaster for a flagship manufacturer. To help steer LG’s various divisions to brighter horizons, the company is appointing CEO Jo Seong-jin to head up the business.
LG announced a management reshuffle on Thursday, in which the company eliminated its triple-CEO structure and promoted Jo as sole CEO of LG Electronics. Jo had previously headed up LG’s home and appliance unit since 2013 and oversaw a 25 percent boost to the company’s operating profit last year. Despite the reshuffle, LG Electronics’ mobile chief Cho Juno will retain his position into next year.
The reshuffle comes after LG’s mobile division reported an operating loss in six consecutive quarters, since Q2 2015. Although much of the focus has been on LG’s flagship G5 and V20 releases this year, the company’s strategy for the lower end market hasn’t been working out either. Budget smartphone launches in the US have failed to grab a significant market share and has ended up worsening the division’s profitability at a time when the G5 also posted weak sales.
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LG clearly needs to try something a little different next year, and theG6flagship is rumored to be packing in plenty ofbells and whistles.
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