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New Apple ad takes not-too-subtle jab at Google Play Store

July 08, 2025

While theAndroid vs. iOSwars are not nearly as prevalent as they used to be, both sides still dig at each other from time to time. For example,a new 15-second Apple adtakes aim at theGoogle Play Store’srecent app safety issues.

You can watch the ad below, but there’s nothing too remarkable about it. A woman grabs a box from a shelf which then promptly blows up in her face. She walks over to another shelf and grabs a box, and no explosion occurs. Meanwhile, another blast on the first shelf causes the whole thing to come tumbling down.

apple app store ad

While the label on the second shelf says Apple App Store, the first shelf merely says Your Store. Apple is likely trying to stay classy by not calling out the Google Play Store by name, but it’s pretty clear that the first shelf in the ad is supposed to signify the Android app experience.

Apple is likely trying to say that the Apple App Store is safer than the Google Play Store due to the rash of app issues that have plagued Google recently.Crypto mining scamsandapps that secretly charge you every weekare just two examples of the problems the Play Store has had in the past few months.

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However, Apple hasn’t exactly been the bastion of safety either. In fact,the recent crypto mining scamthat befell Google recentlyalso hit the App Store. Guess which store had more downloads of the rogue app before it was removed? I’ll give you a hint: it’s not the store that’sthe biggest in the world.

Only two months ago, Apple sent out a warning to its customers towatch outfor App Store phishing emails. So I don’t really know why Apple thinks it gets to be all high-and-mighty about how much safer the App Store is over the Google Play Store.

Another notable thing about this Apple ad is that comments for the video are disabled. I guess Apple doesn’t wantYouTubeusers to put the information I mention here in the comments, otherwise people might have to acknowledge that both stores have issues that need to be addressed.

NEXT:Apple App Store still making nearly twice as much money as the Google Play Store

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