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OnePlus achieved two major financial accomplishments in 2017
June 12, 2025
OnePlusis one of the newest companies to become a major player in the mobile industry. It used smart tactics and help from itsparent companyto build a contender. Now, it’s celebrating a milestone— a billion dollars in sales.
The company used cost-saving techniques in the past (you may remember the dreadedinvite system), and released compelling, inexpensive devices. Its now seeing the reward for its efforts. CEO Pete Lau toldThe Telegraphthat the company’s revenue doubled to more than $1.4 billion last year. OnePlus is also now profitable for the first time. Lau stated that the company is making “healthy profits” from its device sales.
Now that the company is on solid financial footing, it is looking toward bigger things in 2018. The company’s phones are already in British’s carrier O2’s stores, but it willbegin talkingto American carriers too. you’re able to currently only purchase its devices on the company’s website in the U.S. Getting into a carrier store would open up the potential for more sales, as carriers are responsible for 80 to 90 percent of smartphone sales, according to some estimates.
OnePlus is also working on a more transparent approach. It hadn’t released financial information since 2014, but Lau says that releasing its financials is about building trust with potential customers, “We want to send a signal that we’re a healthy company.”
While OnePlus is making some changes, its device release schedule isn’t one of them. Last week atCES, Mr. Lausaidit may not release a second device in 2018. It has done so for the last two years, but he wasn’t sure they would move forward with that plan again this year. Mr. Lau now confirms that the company will, in fact, release two devices this year, starting with the OnePlus 6.
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