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OnePlus ad in NYT references that U2 iTunes thing for some reason
June 24, 2025
Travel with us back in time. It’s September 2014 and U2 is just releasing its latest album filled with anthemic pop songs calledSongs of Innocence. You might not be a fan and don’t remember much about it, but you’ll probably remember that the album upset many people as Apple automaticallypre-loaded the recordinto every library of the service’s more than 500 million users.
Eventually, even U2’s Bonohad to apologizefor the misguided promotional stunt.
The OnePlus ad is really promoting the upcomingOnePlus 7 Pro, which launches onMay 14. According to anofficial forum post, OnePlus ordered the ad as a response to the issue that many people in the U.S. don’t know about OnePlus the company or theOnePlus 6Tsmartphone.
The front page of the ad has the following text:
The ad is not buried in any one section of the paper; it is on its own in the folds of the digest, which likely means it cost a small fortune. Check it out in full in the images below:
The ad shows a line schematic of the OnePlus 7 Pro, focusing on its lack of bezels, its triple rear camera, and its pop-up selfie cam. It also acknowledges the high level of consumer satisfaction with OnePlus devices according toPCMag.
OnePlus is clearly very proud of the ad as it sent out an email blast to its list promoting the ad’s existence. It also is runninga giveaway contestwhere OnePlus fans who post a pic of themselves holding the ad can potentially win a “Never Settle” t-shirt.
What do you think? If you didn’t know about OnePlus and saw this ad, would you be intrigued to check what all the fuss is about? Would you have known what the “No random music” statement was referring to? Sound off in the comments.
NEXT:OnePlus 7 Pro screen receives A+ rating from DisplayMate, but is it the best?
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