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President of Motorola counters Jony Ive’s criticism of Moto Maker
July 29, 2025
In a recent interview, Apple’s Senior Vice President of Design, Jony Ive, criticized Motorola’sMoto Makerprogram. Now, Ive didn’t exactly use the name Moto Maker, but he did elude to the program and asked for the company name to remain private in his interview. Specifically, Ive told the New Yorker magazine:
Rick Osterloh, President ofMotorola, caught wind of this interview and fired back:
Osterloh continues, this time commenting on Apple’s pricing and availability structure:
Motorola offers thousands of different color, inscription, and boot animation variations on their Moto X handsets through the Moto Maker platform. And while Apple only offers a few different color choices and two different sizes for their most recent handset, the companies may not be too far off from one another. It should be noted that while their latest handset isn’t customizable at all, the new Apple Watch is set to launch with three different watch variations, multiple different sizes and numerous watch strap options.
And when it comes to pricing, obviously there’s a big difference in the way Motorola and Apple operate. But one thing is for certain: Apple’s pricing structure is working to their advantage, since the company justposted their largest profitin history. Even so, we still wouldn’t mind if the majority of companies adopted Motorola’s business structure – offering relatively affordable, customizable handsets – while not skimping on the premium features.
What’s your take on the exchange between Osterloh and Ive?
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