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Recommended posts are coming to your Instagram feed
August 04, 2025
In the past, the social network has used a system to show recommended content to users before. Under that system, users would be required to click over to the Explore section before being presented with the posts. Now, the posts will show up in your normal feed. Instagram is careful to differentiate them so they don’t appear the same as those from people you follow. Instead, between three and five suggested posts are displayed in a Recommended for You section.
The new section is a furtherevolutionof howInstagramwants its feed to look. It previously moved away from achronological orderin favor of an algorithmic feed. It also lets users follow hashtags instead of just people. The hashtags give users the ability to follow interests like food, travel ideas, and more food, instead of just individual accounts.
The difference between following a hashtag and the new recommended section is choice. You choose to follow a hashtag, but you’re able to’t get rid of recommended posts.According to Instagram, the best you can do is hide it temporarily. To do so, tap the hamburger menu above the posts and press Hide.
In a statement toTechCrunch, an Instagram spokesperson confirmed the new feature, but said that it isn’t there to replace any of the content you’d typically get. Instead, the recommended posts will only show up after you’ve scrolled through all of the posts in your feed.
The feature is rolling out now to users on Android and iOS.
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