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Report: OnePlus Nord series is pushing the brand to record highs in US
June 11, 2025
TheOnePlus Norddidn’t make it to US shores, but theNord N10 and N100series indeed landed stateside. And it sounds like these budget-focused smartphones have boosted OnePlus’s marketshare at one US carrier.
Wave7 Research toldPCMag(h/t:XDA) that Nord phones helped OnePlus reach 15% marketshare at US carrierMetro by T-Mobile. It noted that this was the highest share OnePlus has ever seen at a US network.
The tracking firm explains that Metro typically sells between 15 and 16 million smartphones annually. It adds that this therefore means over two million Nord phones could be sold this year if OnePlus can keep the momentum. Metro also offers the Nord N10 and N100 for free when you switch to the carrier, which is likely helping OnePlus achieve its high marketshare figure.
“OnePlus is getting back to its fundamentals, offering good specs at an affordable price,”PCMagquoted Wave7 principal Jeff Moore as saying.
More reading:Everything you need to know about OnePlus
Wave7 also says that OnePlus has seen its marketshare rise atT-Mobile, albeit without disclosing figures. The research firm claimed that T-Mobile stores were only getting “minor shipments” of devices, but that they “tend to sell out.” This suggests there’s even more room to grow for OnePlus as a result.
News of OnePlus’s growing marketshare at Metro and T-Mobile comes a short while after Counterpoint Research said it was the only manufacturerto grow its US marketsharein 2020. It’s worth noting that 2020 marked the first time OnePlus ever offered budget devices (in the US and elsewhere) since 2015’sOnePlus X, so the challenge will be to keep that momentum and growth going in the months and years that follow.
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