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We asked, you told us: Most of you hate huge branding on the back of phones
August 22, 2025
We’ve seen a trend for some smartphone manufacturers to slap their brand names or slogans across the back of their devices. And we’re not talking about a tiny bit of text but gigantic letters that dominate the rear of the phone.
Some of the more prominent examples in this regard include realme (seen above), HONOR, ZTE, and POCO. We personally hope companies stop doing this, but what do you think of this trend? That’s the topic of our poll results article today.
What do you think of huge branding on the back of phones?
Weposted the pollon April 17, and 1,087 votes were cast as of writing. As the pie chart above shows, it was a landslide victory for the “I hate it” camp, with 75% of the vote. It’s easy to see why when you look at some of the more egregious examples of gigantic text on the back of devices.
Those who were indifferent to this practice only accounted for 20% of the votes, yet they seemed to be a vocal minority with the majority of comments leaning in this direction. And as we noted in the original article, some comments cite the use of a case as one reason not to care about tacky branding.
Finally, just under 5% of respondents (51 votes) said they actually liked huge brand names/slogans on the back of their phones. That’s more than we expected, to be frank.
Thanks for voting in this poll and for leaving comments! Let us know what you think of the results and if you have any more thoughts on the topic.
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